On this page
“White-label” on a pricing page can mean anything from a logo upload to a tool your client would never guess you did not build. If you put a feedback tool in front of clients, there are five places another company’s name can turn up. Here is what to look at in each, and a checklist you can run on any tool in half an hour.
What white-label should cover
1. The name and logo the client sees
The obvious one, and the only one many tools mean. Look at every screen the client passes through: the sign-in step, the commenting tools on their site, the list of their notes. Your name should be on all of them, and the colours should be ones you chose.
2. The address in the link
The client reads the link before they see any logo. An address on the vendor’s domain tells them whose tool it is, and so does an address that is your name in front of the vendor’s domain. Only a subdomain of your own site, such as feedback.youragency.com, is yours. The same goes for the script on the client’s site: a developer on their side will see where it loads from.
3. Who the emails come from
A feedback tool sends your client email: an invitation, a sign-in code, a notice that you replied. Each one has a sender name, a sender address, a reply-to address, a logo and a footer. A tool can put your name on the first and its own on the other four.
4. Whether the client needs an account with someone else
If the client has to sign up on the vendor’s site, set a password, accept the vendor’s terms or install the vendor’s browser extension, they now have a relationship with the vendor, whatever the logo says. They may start getting the vendor’s own email as well.
5. Whether the vendor’s name appears anywhere else
The small places: a “via” or “provided by” line in a corner, the browser tab’s title and icon, a help link that opens the vendor’s support site, the page shown when a link has expired.
A checklist for any tool
Test as your client would: a private browser window, and an email address the tool has never seen. Do it on the plan you intend to pay for, not on a trial of the top plan.
- Open the link you would send. Whose domain is in the address bar?
- Read the browser tab. Whose name and icon?
- Get in as a client. Is there an account to create, a password to set, or terms to accept from anyone but you?
- Is there anything to install?
- Look in every corner of the commenting tools for a line naming the vendor. Can it be removed, and on which plan?
- Read the invitation email: sender name, sender address, logo, footer.
- Press Reply on that email. Where is the reply going?
- Trigger every other email a client can get, such as a sign-in code and a notice of a reply, and read those too.
- View the source of the client’s page. Which domain does the script load from?
- Open a link that has been switched off. Whose page do you land on?
- Ask which plan each of these needs. White-label is often kept for the most expensive one.
- Ask what happens to links you have already sent if you add your own domain later, or change plan.
- If you trade under more than one brand, can each have its own name, logo and address?
When it matters, and when it does not
White-label matters when the tool faces your clients and the review is part of the service you sell. A client who is sent to a third party’s site to give feedback learns the name of your supplier and what it costs, and may wonder what they are paying you to arrange.
It matters much less for a tool only your own team uses. And it is not about pretending: if a client asks what you use, tell them. The point is that they deal with one company from the first email to the last.
How ClickNote answers each point
ClickNote is a website feedback tool made by an agency, so these five points were the starting brief. The plan each one needs is in the last column.
| Point | What ClickNote does | Plan |
|---|---|---|
| Name and logo | Your agency’s name and logo are in the review tools and on every email to clients. You also set the accent colour and the button colour. The toolbar and pins keep the same shape for every agency. | Every plan |
| Address in the link | Every workspace has a private address on clicknote.io from the start. On the higher plans you use a subdomain of your own, such as feedback.youragency.com, with one CNAME record. Review links, invitations and the script then use it. | Your own domain: Agency and Scale |
| Emails | Emails to clients carry your sender name, your logo and your footer, and replies go to your support address. On Starter they are sent from ClickNote’s address under your name. On the higher plans they can be sent from an address on your own domain, through your own email service: you add its details to the brand’s settings. Resend, Postmark, SendGrid and Mailgun are supported directly, and any other service (Amazon SES, Brevo, Mailjet, Google Workspace, Microsoft 365, Zoho) over SMTP. | Your own sending domain: Agency and Scale |
| Client account | None. The client opens the review link and confirms their email with a 6-digit code, or presses the button in your invitation. No password, no sign-up, no extension. | Every plan |
| The vendor’s name | A small “via ClickNote” line sits at the foot of the client’s notes panel. On the higher plans you can hide it with a tick box in the brand’s settings. Clients never see the dashboard. | Hiding the line: Agency and Scale |
| More than one brand | Several brands in one workspace, each with its own name, logo, colours and address. Each project runs under one of them. | Scale: five brands |
Put plainly: on Starter, at $19 a month, the client sees your name and logo, but ClickNote’s name is in the link, in the sender’s address and in one small line. From Agency, at $59 a month, the link, the sender and the review tools can all carry your name alone.
The free trial is the Agency plan. If Starter is the plan you would choose, read the table for what changes when the trial ends.
Two answers to the checklist’s later questions. Your workspace’s address on clicknote.io never changes, so links sent before you added your own domain keep working. And reviewers are unlimited on every plan, so the client’s colleagues never meet a paywall with someone else’s name on it.
How to set up your own domain, step by step. What each plan includes.
Written in November 2026. Spotted something out of date? Tell us.